Table 1

Deciding factors in order of frequency

Impact Factor
7
Target audience
6
Prestige
4
Topic
3
Cost
2
Speed of publication
2
Quality
2
Visibility
2
Open Access status
2

Additional participant comments regarding publishing decisions:

"Audience I want to meet, first by a wide margin."

Warlick and Vaughan Biomedical Digital Libraries 2007 4:1   doi:10.1186/1742-5581-4-1